The Goal

Allianz Tuition Insurance - The Goal
  • RAISE VISIBILITY OF ALLIANZ TUITION INSURANCE
    among college and university leadership, financial aid officers, parents and college students

The Plan

Allianz Tuition Insurance - The Plan
  • DESIGN AND IMPLEMENT
    both a B2C and B2B communications plan
  • INCREASE SALES
    of tuition insurance
  • DRIVE TRAFFIC
    to the tuition insurance website

The Execution

Allianz Tuition Insurance - The Execution
  • CREATE A NARRATIVE
    to appeal to the higher education audience showing the value of protecting a tuition investment with insurance
  • ESTABLISH INFLUENCER PARTNERSHIPS
    secure client testimonials, social media and sponsored events
  • CREATE THE ALLIANZ TUITION INSURANCE
    College Confidence Index annual benchmark showcasing students’ belief in their ability to graduate college and not withdraw due to financial implications

The Results

COVERAGE IN 30+ PRINT AND ONLINE OUTLETS

reached an audience of 105,500,000+ unique readers

SECURED PARTNERSHIPS

with a network of bloggers, and former WSJ reporter and personal finance expert Lynnette Khalfani-Cox

GREW A SOCIAL MEDIA INFLUENCE

using a series of interactive chats with influencers

SECURED MEDIA ATTENTION

as a result of Allianz attendance at national education/finance conferences

Allianz Tuition Insurance - The Results

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