The Goal

Becoming Facebook - The Goal
  • EXECUTE A NATIONAL CAMPAIGN
    for Mike Hoefflinger’s book Becoming Facebook

The Plan

Becoming Facebook - The Plan
  • OBTAIN
    positive coverage in business and tech media
  • PROMOTE
    the pivoting business memoir

The Execution

Becoming Facebook - The Execution
  • SECURED COVERAGE
    with an emphasis on traditional media (print, TV, radio) and online outlets

The Results

HOEFFLINGER APPEARED

on Bloomberg Technology TV, Cheddar TV and the Business News

Becoming Facebook - The Results

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