The Goal

Break The Cycle - The Goal
  • HELP THE NON-PROFIT, BREAK THE CYCLE (BTC),
    amplify their signature “It’s Time to Talk Day” (ITTTD) awareness event
  • CREATE A CONSUMER ENGAGEMENT CAMPAIGN
    to get parents and teens nationwide talking about healthy relationships as a way to prevent teen dating violence

The Plan

Break The Cycle - The Plan
  • CO-BRAND
    ITTTD with the NO MORE symbol to develop the concept for “NO MORE Silence: It’s Time to Talk Day, a national day of conversation and awareness for healthy teen dating relationships
  • DEVELOP
    the model for It’s Time to Talk Day Talk-A-Thon, a replicable and customizable event that advocates could host in their own communities to spark conversation

The Execution

Break The Cycle - The Execution
  • CREATED A TOOLKIT
    to equip advocates to host at least 25 Talk-A-Thons nationwide
  • SECURED $175K IN CORPORATE SPONSORSHIP
    to produce and host a Talk-A-Thon in NYC with ABC TV and Clear Channel Radio
  • LAUNCHED A WEBSITE
    dedicated to spreading awareness, sparking conversation and providing advocates guidance for their Talk-A-Thons
  • CREATED A PROMO VIDEO
    that aired on ABC TV
  • COORDINATED AN IHEART RADIO TAKEOVER
    including on-air radio promotions

The Results

106,121,730

MEDIA IMPRESSIONS SECURED

48 ORIGINAL NEWS MEDIA PLACEMENTS

including Associated Press

1,395 ADVOCATE PLEDGES

for It's Time To Talk Day

749 TOOLKIT DOWNLOADS

and 38 nationwide Talk-A-Thons

Break The Cycle - The Results

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