The Goal

Cloudera - The Goal
  • POSITION CLOUDERA
    as the go-to thought leader in the region
  • GENERATE AWARENESS
    f Open Source Data Management in Asia Pacific

The Plan

Cloudera - The Plan
  • BUILD
    a big data community through government and stakeholder partnerships across the region
  • DEMONSTRATE
    Cloudera as having the easiest, most secure data management and analytics platform in the market

The Execution

Cloudera - The Execution
  • DEVELOPED AN EXECUTIVE VISIBILITY ENGINE
    with regular contributions to and interviews with key regional business, technology and vertical media across eight countries in APAC
  • CONSTANT CUSTOMER WINS
    and industry partnerships to drill in Cloudera’s wide-ranging involvement in building up the data community in APAC
  • PROMOTED INAUGURAL CLOUDERA SCIENCE WEEK IN ASIA P
    to explore transformative technologies powered by open source technologies for business growth
  • LAUNCHED BASE INITIATIVE
    in Singapore, Malaysia and Indonesia to build a private-public sector ecosystem

The Results

MORE THAN 2,500 POSITIVE ARTICLES

in 2016 and 2017 across APAC

40 TIMES ROI

in PR value

REGULAR THOUGHT LEADERSHIPS COVERAGE

representing up to 20% of coverage each quarter

INTEREST IN CLOUDERA INCREASED

from government, private and public organizations

Cloudera - The Results

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