The Goal

Connectedness and Contagion - The Goal
  • PROMOTE PROFESSOR HAL SCOTT AND HIS BOOK
    Connectedness and Contagion: Protecting the Financial System from Panics

The Plan

Connectedness and Contagion - The Plan
  • SECURE
    speaking engagements
  • GENERATE
    op-ed placements
  • GAIN
    placements in print, television, video, online and radio

The Execution

Connectedness and Contagion - The Execution
  • ACHIEVED COVERAGE
    for the book
  • SHARED EXPERT COMMENTARY
    on banking news
  • OBTAINED PUBLICITY FOR REPORTS
    by the Committee on Capital Market’s Regulation

The Results

PLACEMENTS IN PRINT

by The WSJ, Financial Times, Time Magazine, Los Angeles Time, The Guardian and more

TELEVISION SPOTS

on CNBC, Bloomberg TV, The Street, Book TV, FOX Business and more

RADIO PLACEMENTS

on National CBS Radio News, National Bloomberg Radio and more

SPEAKING ENGAGEMENTS

including Financial Times Live Global Conference, Cato Institute, American Enterprise Institute

Connectedness and Contagion - The Results

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