The Goal

Jack Daniel's - The Goal
  • DRIVE AWARENESS
    of the Jack Daniel's brand and drive attendance at The Jack

The Plan

Jack Daniel's - The Plan
  • MAKE
    every adult a friend of Jack’s
  • CREATE
    brand experiences
  • NURTURE
    a relationship for life

The Execution

Jack Daniel's - The Execution
  • INCREASED BRAND EXPOSURE
    with a VIP, media-only event that includes an informative testing with Master Distiller Jeff Arnett
  • CREATE
    iconic collectors’ posters for each year’s competition
  • DEVELOP AND MANAGE
    a media site, an electronic news release and media pitching
  • PRODUCE
    broadcast-quality b-roll
  • ASSIST
    the Distillery with overall event management

The Results

MORE THAN 179 MILLION

internet, print and broadcast impressions

MORE THAN 13,000 SITE VISITS

and more than 44,000 page views

GATHERED A CROWD

of nearly 24,000 attendees annually at The Jack

Jack Daniel's - The Results

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