The Goal

Kessler Topaz - The Goal
  • POSITION THE FIRM AS DYNAMIC...
    Not only was the goal to show Kessler Topaz as dynamic and contemporary but also feared and respected at the bar.
  • CLIENT CENTERED...
    Communicate clearly the firm is focused solely on its clients and wht they can achieve for them.
  • AND IMPRESSIVE.
    With a confident voice and evident credentials, establish the firm to be more impressive than its competitors.

The Plan

Kessler Topaz - The Plan
  • DRAMATICALLY INCREASE
    the sophistication of the brand design
  • CREATE A MEMORABLE VOICE FOR THE FIRM
    Create a kinetic tagline that allows the firm to shout out its differentiators: FULLY INFORMED, FULLY ENGAGED, etc.
  • DELIVER THE SAME
    user experience across all devices

The Execution

Kessler Topaz - The Execution
  • REDESIGN ALL CORE MATERIALS:WEBSITE AND COLLATERAL
    Develop a brand style belonging to no other firm that is recognizably Kessler Topaz.
  • CREATE AN ADVERTISING SYSTEM
    Firmwide ads were created but perhaps more valuable is the Sponsorship Ad system that allows the firm to deliver high-quality ads for charitable causes central to their business...on a dime.
  • BIZ GEN MICROSITES
    Kessler Topaz depends in large part on consumers who have been wronged finding them. One example is their very important work on behalf of whistleblowers. Online advertising, thought leadership and other marketing activities drive the right individual to the right microsite

The Results

AGGRESSIVE SITE LAUNCH

schedule accomplished

ORGANIC SEARCH TRAFFIC UP 33%

—a sizable increase in visitors who are finding the site through search engines

MOBILE DEVICE TRAFFIC

on the site also up 50%

Kessler Topaz - The Results

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