The Goal

Operation Smile - The Goal
  • RAISE AWARENESS
    of Operation Smile, a 30+ year organization conducting medical missions in developing countries to provide free cleft lip palate surgeries
  • COMMUNICATE
    how Operation Smile’s medical work contributes to the greater Sustainable Development Goal of ensuring health and well-being for all by expanding access to surgical care for countries in which it operates

The Plan

Operation Smile - The Plan
  • GENERATE
    media coverage to raise awareness for the work of Operation Smile in safe surgery
  • BUILD
    opportunities for support and partnerships among new audiences
  • ELEVATE
    Operation Smile and its co-founder, Dr. Bill Magee, as leaders within the global health space

The Execution

Operation Smile - The Execution
  • LAUNCHED A NEW CAMPAIGN
    called “Until We Heal”
  • LEVERAGED A NEW DEDICATED MICROSITE
    and developed youth-focused messaging to activate hundreds of students in Operation Smile school clubs across the country
  • HELPED STUDENTS ORGANIZE
    events, fundraisers, and “safe surgery summits” to educate their communities and call attention to the billions of people who lack access to surgical care

The Results

77+ MILLION

media impressions

IMMENSE SOCIAL MEDIA SUPPORT

from partners such as the G4 Alliance and celebrity ambassadors

Operation Smile - The Results

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