The Goal

Thoma Bravo - The Goal
  • POSITION
    Thoma Bravo as thought leaders in private equity and the technology industry

The Plan

Thoma Bravo - The Plan
  • ELEVATE PARTNERS
    to position them as thought leaders
  • INCREASE AWARENESS
    and drive demand for investment funds
  • LEVERAGE EXPERTISE
    and the firm's achievements

The Execution

Thoma Bravo - The Execution
  • BUILD THOUGHT LEADERSHIP
    through media placements, deal announcements, expert positioning and awards
  • CUSTOMIZE MEDIA STRATEGIES
    for national, targeted exposure in a crowded fundraising environment
  • ENHANCE VISIBILITY
    with consistent, timely news generation

The Results

400 MEDIA PLACEMENTS

annually, on average

COVERAGE IN TOP-TIER OUTLETS

including CNBC, Fortune, PEHub, WSJ and more

SIGNIFICANT GROWTH

in fund size, over a 10-year program

Thoma Bravo - The Results

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