The Goal

Vedder Price - The Goal
  • ESTABLISH A DISTINCT BRAND
    and recognizable brand communication style

  • LOOK THE PART
    of a leading international law firm
  • BALANCE WORD-BASED AND VISUAL COMMUNICATIONS
    with a more concise and compelling approach that
    delivers substantive information graphically
  • REPLACE AND OLD AND DATED WEBSITE
    that underperforms with an impressive digital experience that results in more engagement and takes advantage of SEO improvements

The Plan

Vedder Price - The Plan
  • USE THE FIRM'S NAME TO DRIVE
    key messages about what it does and how it delivers for clients
  • CREATE A VISUAL CONNECTION
    between the firm and its name; make the design unmistakably Vedder’s
  • RETHINK CONTENT
    to deliver more emphasis on the firm’s strategic focus areas, proof of experience and the information the firm’s markets find most useful

The Execution

Vedder Price - The Execution
  • UNIQUE APPROACH IS ANCHORED
    by a new signature Vedder “V.”
  • THE "V" HELPS
    imagery shine
  • HEADLINE AND KEY MESSAGES ARE DELIVERED
    as "Vedder" phrases (rhymes with better) to aid memorability
  • INTEGRATE OFFLINE MATERIALS
    with a compelling website that earns more of the visitors attention

The Results

RAVE CLIENT REVIEWS

about the new approach to Vedder communications and the website, in particular

25% RISE IN WEB SITE VISITS

between the old and new version of the website

300+% INCREASE

in mobile website traffic; average time on site up
by 16%

42% IN ORGANIC SEARCH TRAFFIC

through optimized content and better SEO practices

Vedder Price - The Results

View more in this industry

What's Hot