The Goal

World Wildlife Fund - The Goal
  • RESHAPE THE MESSAGING AND DESIGN STRATEGY
    of the fourth most trusted brand in the world in order to grow revenues through increased online donations

The Plan

World Wildlife Fund - The Plan
  • DESIGN
    the brand messaging to increase relevance to a broader audience
  • DEVELOP
    both a visual and verbal strategy for the U.S. website which had been overrun by constituents within the organization
  • EVOLVE
    experience with WWF from “information provider” to “engagement provider” as an online community

The Execution

World Wildlife Fund - The Execution
  • RESHAPED EVERY ASPECT
    of the current website to conform to
    the new design
  • SET LIMITS
    on internal stakeholders
  • DEVISED AN IMAGE STRATEGY
    to relate more emotionally with the client base

  • FOCUSED
    on humanizing the organization

The Results

54% INCREASE

in online donations in the first six months of launch

World Wildlife Fund - The Results

View more in this industry

What's Hot