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This white paper:

  • Draws on primary research conducted with those in charge of overseeing PR and marketing programmes at technology sector enterprises
  • Highlights the importance of starting at the beginning, determining ‘what’ and ‘why’ before looking at ‘how’ to measure PR success
  • Examines methods that are believed to be outdated or irrelevant, as well as how digital tools can help analyse, measure and evaluate PR campaigns

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