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Financial Services

INVEST IN CLEAR COMMUNICATIONS TO CREATE LASTING FINANCIAL VALUE

Financial Services

Finn delivers deep financial sector knowledge, offering a broad range of services to the banking, insurance, asset management, private equity, fintech and sustainable finance sectors. 

As a long-standing partner to some of the world’s largest financial services players, Finn Partners has an unrivalled understanding of the sector—from its products and services to its processes, regulations and sensitivities. This knowledge extends to include the needs of challenger and specialist banks (such as those offering FX and/or trade finance).

In the end, with PR and digital tools, we clarify and tell highly-complex and sophisticated financial stories, we cut through competitive clutter, and position our clients as leaders—all to help create more value in their markets.

 

SECTOR EXPERTISE

We consider our clients’ expertise their greatest asset. Our role is to articulate this expertise to the right audiences and in the appropriate format to achieve the desired impact. This approach informs all our strategies. Narrative and story-telling are therefore critical – typically directing us towards thought leadership campaigns involving strong content generation (in all forms), as well as effective distribution.

A key differentiator is that Finn Partners develops the content via our team of internal writers tasked with reflecting the core messaging and unique “voice” of our clients. We never outsource the writing – allowing our teams to acquire the intimate knowledge required for the partnership approach we favour. The result is compelling and tailored content that can be distributed through various channels, including the media.

Clients in the News

 

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SKILLS AND SPECIALTIES

  • Whitepaper research, generation and design – including media launch;
  • Proactive news generation campaigns based on triggers such as deals, product launches and appointments;
  • Commentary articles bylined to key individuals and placed in the media (without payment).
  • Events including roundtables, seminars and webinars, as well as industry event speakerslot research and lobbying;
  • Digital media production including content hubs, videos, podcasts and social media;
  • Digital marketing services including website design and build, digital and social advertising, analytics and SEO optimisation.

Clients

Deutsche Bank
S&P Global Ratings
BNY MELLON
Unicredit
Natixis
Commerzbank
ICC
Crown Agents Bank
BACB
Citi
Leumi
Planet Tracker
BPL Global
Global Credit Data

 

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