Financial Services

Once-in-a-generation changes are underway within the finance industry. Digitalisation is revolutionising delivery while sustainability and inclusivity are driving innovation for providers, whether they are market leaders or challengers. In this changing and challenging environment, telling your story – and telling it well – has never been more important.

Finn Partners is an unrivalled provider of thought-leadership campaigns offering multi-channel engagement across media relations, content development, content amplification, events, branding and crisis management. Specialist sectors include banking, insurance, asset management, sustainable finance, private equity and fintech. A longstanding partner to some of the largest global banks, Finn Partners has an unrivalled understanding of the processes, regulations and sensitivities within this often-misunderstood industry.

Since its inception in 2013, the Finn Partners team has grown rapidly into one of the largest and most innovative financial services PR and marketing practices globally, drawing on a combination of strong organic growth, excellent hiring and clever acquisitions. Finn Partners has the depth, breadth and vision to ensure our clients’ communications are innovative, targeted, appropriate and well-ahead of their rivals.


We consider our clients’ expertise their greatest asset. Our role is to articulate this expertise to the right audiences and in the appropriate format to achieve the desired impact. This approach informs all our strategies. Narrative and story-telling are therefore critical – typically directing us towards thought leadership campaigns involving strong content generation (in all forms), as well as effective distribution.

A key differentiator is that Finn Partners develops the content via our team of internal writers tasked with reflecting the core messaging and unique “voice” of our clients. We never outsource the writing – allowing our teams to acquire the intimate knowledge required for the partnership approach we favour. The result is compelling and tailored content that can be distributed through various channels, including the media.

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  • Whitepaper research, generation and design – including media launch;
  • Proactive news generation campaigns based on triggers such as deals, product launches and appointments;
  • Commentary articles bylined to key individuals and placed in the media (without payment);
  • Events including roundtables, seminars and webinars, as well as industry event speakerslot research and lobbying;
  • Digital media production and marketing services, including website design, videos, podcasts, social media, as well as analytics and SEO optimisation
  • Crisis communications services, including proactive messaging preparation and media training, and reactive media defence and rebuttal.


Deutsche Bank
S&P Global Ratings
Crown Agents Bank
Planet Tracker
BPL Global
Global Credit Data


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