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The Goal

Lakeland - The Goal
  • Drive awareness
    of Lakeland’s eco options in its cleaning and laundry range to drive sales

The Plan

Lakeland - The Plan
  • CAPITALISE ON GROWNING DEMAND
    FOR ECO PRODUCT AND POSITION LAKELAND AS THE CONSUMER CHAMPION FOR GREEN CLEANING AND EASY TO MAKE ECO SWAPS

The Execution

Lakeland - The Execution
  • MEDIA EVENT
  • Influencer engagement
  • News and Media Outreach

The Results

Over 30 event attendees

nationals, consumer media and influencers

Over 100 Instagram posts

with a reach of 3.7m

8.9m Reach

in cleaning coverage since the event kickoff and +88% YOY

Lakeland - The Results

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