Overview
The Goal
Awareness
Make JD Williams front of mind with the target ‘midster’ customer for high summer.
The Strategy
Celebrity Influence
Use the power of celebrity to secure coverage, spark debate and create content.
The Execution
Celebrity Partnership
Photoshoots & Events
Exclusive Interviews
Media Outreach
The Results
Coverage
202M total reach of PR coverage, 74 pieces of earned media and
syndicated feature resulting in 27 pieces of PR coverage
+£10k sales
attributed to national newspaper coverage on publication day
4.6m reach of influencer content
Three media interviews with celebrity partner, Valerie Campbell and 263 pieces of brand content created
