JD Williams, Work Overview

Overview

The Goal

The Goal

JD Williams - The Goal
  • Awareness

    Make JD Williams front of mind with the target ‘midster’ customer for high summer.

The Strategy

The Strategy

JD Williams - The Plan
  • Celebrity Influence

    Use the power of celebrity to secure coverage, spark debate and create content.

The Execution

The Execution

JD Williams - The Execution
  • Celebrity Partnership

  • Photoshoots & Events

  • Exclusive Interviews

  • Media Outreach

The Results

The Results

Coverage

202M total reach of PR coverage, 74 pieces of earned media and
syndicated feature resulting in 27 pieces of PR coverage

+£10k sales

attributed to national newspaper coverage on publication day

4.6m reach of influencer content

Three media interviews with celebrity partner, Valerie Campbell and 263 pieces of brand content created

JD Williams - The Results

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