AwarenessMake JD Williams front of mind with the target ‘midster’ customer for high summer.
Celebrity InfluenceUse the power of celebrity to secure coverage, spark debate and create content.
Photoshoots & Events
202M total reach of PR coverage, 74 pieces of earned media and
syndicated feature resulting in 27 pieces of PR coverage
attributed to national newspaper coverage on publication day
4.6m reach of influencer content
Three media interviews with celebrity partner, Valerie Campbell and 263 pieces of brand content created