JD Williams, Work Overview


The Goal

The Goal

JD Williams - The Goal
  • Summer Collection Launch

    Maximise the summer opportunity with relevant content around the launch of the summer collection.

The Strategy

The Strategy

JD Williams - The Plan
  • Working with Influencers

    Work with a core group of relevant age-appropriate influencers to create a bank user generated content to be utilised all summer long by the brand.

The Execution

The Execution

JD Williams - The Execution
  • Created sell-out product buzz

  • 4.6m reach of influencer posts during the trip

  • 263 pieces of content created for the brand

  • 36k reach of brand created content during the trip

  • 17% increase in Facebook engagement

The Results

The Results

Identify with influencers

Identify influencers to link with and negotiate involvement, fee, deliverables and contracts

Trip to Greece

Plan short trip to Greece piggybacking on celebrity shoot

Creative Crew

Use creative crew to maximise the creative opportunity

Five key fashion editors joined the trip

Five key fashion editors also joined the trip to immerse them in the summer collection

Liaison with Influencer talent

Continual liaison with influencer talent over the summer

Monthly content strategy documents

Monthly content strategy documents to allow brand to jump on calendar and news events

JD Williams - The Results

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