POSITION THE FIRM AS DYNAMIC...Not only was the goal to show Kessler Topaz as dynamic and contemporary but also feared and respected at the bar.
CLIENT CENTERED...Communicate clearly the firm is focused solely on its clients and wht they can achieve for them.
AND IMPRESSIVE.With a confident voice and evident credentials, establish the firm to be more impressive than its competitors.
DRAMATICALLY INCREASEthe sophistication of the brand design
CREATE A MEMORABLE VOICE FOR THE FIRMCreate a kinetic tagline that allows the firm to shout out its differentiators: FULLY INFORMED, FULLY ENGAGED, etc.
DELIVER THE SAMEuser experience across all devices
REDESIGN ALL CORE MATERIALS:WEBSITE AND COLLATERALDevelop a brand style belonging to no other firm that is recognizably Kessler Topaz.
CREATE AN ADVERTISING SYSTEMFirmwide ads were created but perhaps more valuable is the Sponsorship Ad system that allows the firm to deliver high-quality ads for charitable causes central to their business...on a dime.
BIZ GEN MICROSITESKessler Topaz depends in large part on consumers who have been wronged finding them. One example is their very important work on behalf of whistleblowers. Online advertising, thought leadership and other marketing activities drive the right individual to the right microsite
AGGRESSIVE SITE LAUNCH
ORGANIC SEARCH TRAFFIC UP 33%
—a sizable increase in visitors who are finding the site through search engines
MOBILE DEVICE TRAFFIC
on the site also up 50%