Overview
The Strategy
CONCEPTUALIZE
the first ever KLM Pop Up to engage consumers
PERSONALLY CONNECT
during a fun, interactive experience while at the same time educating about the airline and its Dutch rootsPOSITION
KLM and Dutch culture as having a passion for sustainability, innovation, gastronomy, music and the arts
The Execution
PRE-EVENT MEDIA BUZZ
to ensure a sizeable crowd at the KLM pop upSECURED TOP-TIER MEDIA
to attend a sneak preview, garnering media hits in top online and traditional media
EXCITE CONSUMERS TO ENGAGE
in activities with direct correlation to KLM and Dutch culture
The Results
OVER 94 MILLION
media viewership and over 3 million social impressions
OVER 5,000 VISITORS
to the pop up
NEARLY 10X THE CLIENT'S INVESTMENT
of impressions received
