KLM Airlines, Work Overview

Overview

The Goal

The Goal

KLM Airlines - The Goal
  • GENERATE BRAND AWARENESS

    for KLM Royal Dutch Airlines

The Strategy

The Strategy

KLM Airlines - The Plan
  • CONCEPTUALIZE

    the first ever KLM Pop Up to engage consumers
  • PERSONALLY CONNECT

    during a fun, interactive experience while at the same time educating about the airline and its Dutch roots
  • POSITION

    KLM and Dutch culture as having a passion for sustainability, innovation, gastronomy, music and the arts

The Execution

The Execution

KLM Airlines - The Execution
  • PRE-EVENT MEDIA BUZZ

    to ensure a sizeable crowd at the KLM pop up
  • SECURED TOP-TIER MEDIA

    to attend a sneak preview, garnering media hits in top online and traditional media
  • EXCITE CONSUMERS TO ENGAGE

    in activities with direct correlation to KLM and Dutch culture

The Results

The Results

OVER 94 MILLION

media viewership and over 3 million social impressions

OVER 5,000 VISITORS

to the pop up

NEARLY 10X THE CLIENT'S INVESTMENT

of impressions received

KLM Airlines - The Results
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