JD Williams, Work Overview

Overview

The Goal

The Goal

JD Williams - The Goal
  • Make JD Williams front of mind

    with the target ‘midster’ customer for Spring/Summer 2018

The Strategy

The Strategy

JD Williams - The Plan
  • Jump on the national discussion

    around Love Island and body confidence… with a midster point of view

The Execution

The Execution

JD Williams - The Execution
  • brokered deals

    with the mums of three previous Love Island contestants
  • Photo Shoots

    planned to capture images to showcase the brand’s challenge to the ageism and sizeism of the show
  • sold images into national media

    and also featured on social channels of contestants including Amber Davies

The Results

The Results

14 pieces of news coverage

Campaign shoot photos and news were published around the time of the ITV1 series final

5.13M combined social reach 74k combined likes

Images were also shared across social by each of the mum’s respective Love Island stars which resulted in strong social results

JD Williams - The Results

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