Overview
The Goal
BUILD BRAND AWARENESS THROUGH MEDIA RELATIONS
and establish Netwrix as a thought leader in a crowded security market
The Strategy
POSITION
EMEA spokespeople as go-to experts by responding to breaking newsCREATE
tailored content to appeal to channel, security and corporate IT pressALIGN
European outreach for maximum media exposure
The Execution
ACHIEVED NATIONAL/BUSINESS COVERAGE
despite strong competition for column inches among security vendors following data breaches
ENGAGED AND INFORMED
key decision makers through a strategic approach to thought leadership and content creationPRODUCED CUSTOMER CASE STUDIES
demonstrating notable customer successes in the UK & France
The Results
FEATURES IN FINANCIAL TIMES, CITY AM, LES ECHOS AN
in response to high-profile data breaches
SHARED INSIGHT AND EXPERTISE
with a series of thought leadership pieces
COMMUNICATED CORPORATE SUCCESSES
in key trade media regarding original research and company developments
