The Goal

Netwrix - The Goal
  • BUILD BRAND AWARENESS THROUGH MEDIA RELATIONS
    and establish Netwrix as a thought leader in a crowded security market

The Plan

Netwrix - The Plan
  • POSITION
    EMEA spokespeople as go-to experts by responding to breaking news
  • CREATE
    tailored content to appeal to channel, security and corporate IT press
  • ALIGN
    European outreach for maximum media exposure

The Execution

Netwrix - The Execution
  • ACHIEVED NATIONAL/BUSINESS COVERAGE
    despite strong competition for column inches among security vendors following data breaches

  • ENGAGED AND INFORMED
    key decision makers through a strategic approach to thought leadership and content creation
  • PRODUCED CUSTOMER CASE STUDIES
    demonstrating notable customer successes in the UK & France

The Results

FEATURES IN FINANCIAL TIMES, CITY AM, LES ECHOS AN

in response to high-profile data breaches

SHARED INSIGHT AND EXPERTISE

with a series of thought leadership pieces

COMMUNICATED CORPORATE SUCCESSES

in key trade media regarding original research and company developments

Netwrix - The Results

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