Pool Safely, Work Overview

Overview

The Goal

The Goal

Pool Safely - The Goal
  • BUILD, FROM SCRATCH,

    a national water safety campaign for the U.S. Consumer Product Safety Commission, a federal agency

The Strategy

The Strategy

Pool Safely - The Plan
  • ENGAGE

    a coalition of partners to disseminate water safety information to the local level
  • GROW

    a social media presence
  • EXECUTE

    high profile events to draw attention to the issue

The Execution

The Execution

Pool Safely - The Execution
  • RESEARCH, STUDY AND LAUNCH

    the Pool Safely brand, using resources across the Finn Partners network, including PR, graphic design, video and web
  • BUILD A COALITION OF 1,000+ PARTNERS NATIONWIDE

    including the Michael Phelps Foundation, American Red Cross, YMCA, Walmart and Families United to Prevent Drownings
  • EXECUTE HIGH PROFILE MEDIA EVENTS

    including Olympic athletes, campaign launch with Janet Evans, a media tour with Katie Ledecky and a swimming lesson with Michael Phelps
  • DEVELOP AND LAUNCH

    the Pool Safely Pledge, an online call-to-action to stay safer in and around water
  • LAUNCH THE AGENCY'S FIRST SMARTPHONE APP

    The Adventures of Splish and Splash

The Results

The Results

ZERO

drain entrapment deaths in a public pool or spa since the launch of the campaign

NEARLY 20% DECREASE

in child swimming pool and spa drownings

4 BILLION PSA IMPRESSIONS

and 3 billion+ media impressions

70,000+

Pool Safely pledge signatures

1,000+

partner network

Pool Safely - The Results

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