Main Content

The Goal

Lakeland - The Goal
  • Position Product
    Champion prosecco shimmer as a must-have Christmas product.

The Plan

Lakeland - The Plan
  • Drive Widespread Coverage and Awareness
    through engaging, sharable content.

The Execution

Lakeland - The Execution
  • Media Engagement
  • Sampling
  • Broadcast focus
  • Event

The Results

50 pieces of earned media coverage

118% increase in sales following the coverage

sell out

Lakeland - The Results

View more in this industry

Close Pop-up