Jordan Tourism Board, Work Overview

Overview

The Goal

The Goal

Jordan Tourism Board - The Goal
  • USING ABOVE THE LINE ADVERISING - SHOWCASE JORDAN

    to combat negative perceptions of the wider Middle East region

The Strategy

The Strategy

Jordan Tourism Board - The Plan
  • RAISE

    brand awareness of Jordan as a safe and aspirational tourist destination
  • INCREASE

    enquiries through tour operators and interest in Jordan from the mainstream travel market
  • BOOST

    visitor arrivals from the UK

The Execution

The Execution

Jordan Tourism Board - The Execution
  • INTEGRATED ADVERTISING CAMPAIGN

    across OOH, TV, and press throughout 2016
  • CREATED #EXTRAJORDANARY¬†CONCEPT

    to encourage the target audience to engage with the brand on social media
  • MULTI CHANNEL CAMPAIGN

    highlighting everything Jordan has to offer the visitor to a wide scale consumer audience though marketing, advertising, social media and PR

The Results

The Results

INCREASED THE NUMBER OF VISITORS

to VisitJordan.com over the course of the campaign by 600%

RECORDED INCREASE IN TRAVELLERS FROM THE UK

by 4.4% during the campaign period

TOTAL CAMPAIGN VALUE OF PR COVERAGE WAS OVER £750k

exceeding targets

CAMPAIGN WAS AWARDED A TRAVEL MARKETING AWARD

in 2018 for Integrated Campaign of the Year

Jordan Tourism Board - The Results
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