Main Content

The Goal

Superdrug - The Goal
  • Content Creation
    Maximise the opportunity around Halloween and create a bank of user generated content.

The Plan

Superdrug - The Plan
  • Create a campaign
    specifically for young, up and coming, makeup focused micro-influencers.

The Execution

Superdrug - The Execution
  • Promotional Items
  • Influencer Engagagement

The Results

Social Success

109 – Instagram stories tagging Superdrug and brands
6.3m – total reach from social posts
842,175 – estimated views of Instagram stories
12 – youngest influencer involved with the activity

Over 100 pieces of UGC shared

by the retailer and brands in the run up to Halloween.

Continued Partnership

Superdrug and brands were delighted with the activity and requested a further campaign launched around Christmas party makeup, with three times as many boxes delivered to engage influencers.

Superdrug - The Results

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