Overview
The Goal
Content Creation
Maximise the opportunity around Halloween and create a bank of user generated content.
The Strategy
Create a campaign
specifically for young, up and coming, makeup focused micro-influencers.
The Results
Social Success
109 – Instagram stories tagging Superdrug and brands
6.3m – total reach from social posts
842,175 – estimated views of Instagram stories
12 – youngest influencer involved with the activity
Over 100 pieces of UGC shared
by the retailer and brands in the run up to Halloween.
Continued Partnership
Superdrug and brands were delighted with the activity and requested a further campaign launched around Christmas party makeup, with three times as many boxes delivered to engage influencers.
