Drive sales of Superdrug’s Own Brand ranges
Focus on the vegan customerand highlight cruelty free and vegan credentials of the retailer’s own ranges.
Pop Up Shop Event
curate store offer
+25% of vegan beauty products as reported in the business annual trading statement.
74m global readership
+28% increase in online searches for vegan while shop open and 74 pieces of earned editorial coverage while store open (and more since).
Superdrug established themselves as serious about vegan products at the start of the vegan trend in the UK.