Superdrug, Work Overview


The Goal

The Goal

Superdrug - The Goal
  • Drive sales of Superdrug’s Own Brand ranges

The Strategy

The Strategy

Superdrug - The Plan
  • Focus on the vegan customer

    and highlight cruelty free and vegan credentials of the retailer’s own ranges.

The Execution

The Execution

Superdrug - The Execution
  • Pop Up Shop Event

  • curate store offer

  • Launch Plan

  • Video

  • Media Outreach

  • Influencer Engagement

The Results

The Results

Sales Increase

+25% of vegan beauty products as reported in the business annual trading statement.

74m global readership

+28% increase in online searches for vegan while shop open and 74 pieces of earned editorial coverage while store open (and more since).


Superdrug established themselves as serious about vegan products at the start of the vegan trend in the UK.

Superdrug - The Results

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