The Perfume Shop, Work Overview


The Goal

The Goal

The Perfume Shop - The Goal
  • drive votes

    To The Perfume Shop’s awards without the expense of a traditional media partner

The Strategy

The Strategy

The Perfume Shop - The Plan
  • partner with influencers

    Switch to an influencer first strategy to drive votes and make the brand front of mind before peak trading

The Execution

The Execution

The Perfume Shop - The Execution
  • identify influencers

    Identified and negotiated with 25 influencers to promote the awards to target defined customer targets
  • tracking

    Created unique trackable links for each influencer partner
  • liaisons

    Liaised with each influencer on their content to ensure it fit with the brand tone of voice
  • social posts

    Staggered posts to drive votes before the awards closing date
  • events

    Arranged awards ceremony
    Invited suppliers, media and influencers to the evening to announce the awards

The Results

The Results

increase sales

+10% WOW increase in sales for winner of Ultimate Award

event reach

-19M reach from influencer posts to promote the awards and from the event
-10,000 awards votes
-316 influencer posts from event

industry awareness

Key suppliers and industry contacts attended awards to join the celebration and see how The Perfume Shop is engaging with the millennial customer

The Perfume Shop - The Results

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