LEVERAGE THE ACQUISITION
of two major entertainment players to establish TiVo as the undisputed leader in digital entertainment
DEVELOP AND DRIVE
external communications strategyCOLLABORATE
with internal stakeholders on integration effortsINTRODUCE
the world to the new TiVo and its expanded capabilities
INTEGRATED COMMUNICATIONS PROGRAM
with phases that focused on three key milestones: Day One (announcement) 30 Days and 60+ Days planTHOROUGH DIGITAL FOOTPRINT
and brand audit that determined brand sentiment for both Rovi and TiVoHIGHLY TARGETED, GLOBAL MEDIA RELATIONS STRATEGY
that successfully unveiled the new company and garnered positive media coverage across business and trade publicationsCOMPREHENSIVE SOCIAL MEDIA PROGRAM
for effective communication about acquisition news, integration of legacy accounts and streamlined all social assets under the new TiVo brandSHOWCASED A NEW, UNIFIED TIVO
at the company’s first global trade show
211 ARTICLES
surrounding the Rovi + TiVo deal
DAY ONE’S 28 TIMELY BRIEFINGS
resulted in 66 immediate pieces of coverage
NUMEROUS TOP-TIER HEADLINES
announcing the acquisition
