ESTABLISH A DISTINCT BRAND
and recognizable brand communication style
LOOK THE PART
of a leading international law firmBALANCE WORD-BASED AND VISUAL COMMUNICATIONS
with a more concise and compelling approach that
delivers substantive information graphically
REPLACE AND OLD AND DATED WEBSITE
that underperforms with an impressive digital experience that results in more engagement and takes advantage of SEO improvements
USE THE FIRM'S NAME TO DRIVE
key messages about what it does and how it delivers for clients
CREATE A VISUAL CONNECTION
between the firm and its name; make the design unmistakably Vedder’s
RETHINK CONTENT
to deliver more emphasis on the firm’s strategic focus areas, proof of experience and the information the firm’s markets find most useful
UNIQUE APPROACH IS ANCHORED
by a new signature Vedder “V.”THE "V" HELPS
imagery shineHEADLINE AND KEY MESSAGES ARE DELIVERED
as "Vedder" phrases (rhymes with better) to aid memorabilityINTEGRATE OFFLINE MATERIALS
with a compelling website that earns more of the visitors attention
RAVE CLIENT REVIEWS
about the new approach to Vedder communications and the website, in particular
25% RISE IN WEB SITE VISITS
between the old and new version of the website
300+% INCREASE
in mobile website traffic; average time on site up
by 16%
42% IN ORGANIC SEARCH TRAFFIC
through optimized content and better SEO practices
