Waitrose, Work Overview

Overview

The Goal

The Goal

Waitrose - The Goal
  • grow their authoritative voice

    within the health and wellbeing sector and position them as the go-to supermarket for health advice and products.

The Strategy

The Strategy

Waitrose - The Plan
  • Showcase

    the health experts and ambassadors within Waitrose.

The Execution

The Execution

Waitrose - The Execution
  • Media Event

  • health-focused news stories

  • Product Promotion

  • Media Engagements

The Results

The Results

Widespread national and consumer coverage

in target publications for key product launches and a full page feature in the Daily Mail with a Waitrose Nutritionist.

6M+ reach for Veganuary 2020 alone

with an average domain authority of online pieces of 90.

Waitrose - The Results

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