Main Content

The Goal

Waitrose - The Goal
  • grow their authoritative voice
    within the health and wellbeing sector and position them as the go-to supermarket for health advice and products.

The Plan

Waitrose - The Plan
  • Showcase
    the health experts and ambassadors within Waitrose.

The Execution

Waitrose - The Execution
  • Media Event
  • health-focused news stories
  • Product Promotion
  • Media Engagements

The Results

Widespread national and consumer coverage

in target publications for key product launches and a full page feature in the Daily Mail with a Waitrose Nutritionist.

6M+ reach for Veganuary 2020 alone

with an average domain authority of online pieces of 90.

Waitrose - The Results

View more in this industry

Close Pop-up