The Goal

DOY ZIP - The Goal
  • FACILITATE
    the successful launch of the latest Bosch packaging machine, generating global sales and increasing market share through targeted marketing

The Plan

  • CREATE
    a multi-lingual, multi-channel sales and marketing campaign
  • INCLUDE
    complete brand and visual materials via online microsite and in print
  • SUPPORT
    global media relations strategy

The Execution

DOY ZIP - The Execution
  • TARGET
    marketers and engineers at potential brand customers
  • HIGHLIGHT
    benefits of off-the-shelf solutions
  • GENERATE
    revenue globally via a creative sales funnel

The Results

OVER 400 SALES LEADS

generated via the microsite

MULTIPLE PROJECTS ONGOING

including several machine sales in the first year

20K+ VISITS

to the microsite in a 12-month period

DOY ZIP - The Results

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